The Three "Ups" to Success
A short course + lifelong club for young athletes and their parents.
This short course and ongoing club are designed for young athletes and their parents. It gives a clear and easy-to-follow game plan to answer the most common questions about how to reach your athletic potential — especially on the mental side of preparation.
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Learn from Champions
World-class coaches who have proven what it takes to succeed at the highest level
James Michael Lafferty
Award-winning CEO & World Champion
- 45 years of experience coaching Olympians and future Olympians
- Multiple-time World Champion in Powerlifting
- Knows what it takes mentally and physically to reach the top
E.J. Obiena
World #2 in Pole Vault • 6-Meter Club
- Overcame injuries and moved from Tondo (Manila) to Italy to train
- Became Asia's top pole vaulter
- A true model of discipline, risk-taking, and relentless improvement
BEGIN THE JOURNEY
Focus
Learn how to prioritize habits and mental routines that produce consistent growth, even on busy days.
Dedication
Discover how to transform talent into performance through commitment, consistency, and self-discipline.
Competition
Master your mental approach to pressure, setbacks, and big moments — turning challenges into growth opportunities.
The Three "Ups" to Success
Short Course + Lifelong Club Membership
Module 01 — Focus
Learn how to sharpen your attention and train with purpose every single day.
This module helps you understand what truly matters in your routine — how to plan your sessions, cut distractions, and keep your mind in the game. You’ll also learn practical tools to prepare mentally before practice and recover faster after mistakes. By the end, focus becomes your strongest skill — the foundation of steady progress and confidence.
Module 02 — Dedication
Turn motivation into consistency through discipline and accountability.
In this module, you’ll build systems that keep you moving forward even when motivation fades. You’ll learn how to set meaningful goals, track your progress, and follow through on commitments. Coach Jim and EJ share how elite athletes maintain daily discipline — from training logs to mindset resets. Dedication transforms your potential into reliable performance.
Module 03 — Competition
Perform at your best when the pressure is highest.
This module takes you inside the mindset of champions. You’ll discover how to manage nerves, stay composed under pressure, and execute with confidence. EJ shares his personal competition strategies — how he stays focused in world events and bounces back from tough moments. You’ll walk away with mental routines that help you perform at your peak when it matters most.
Module 04 — Resilience
Develop the strength to overcome setbacks and come back stronger.
Every athlete faces injuries, losses, and frustration — but how you respond defines your success. In this final module, you’ll learn how to turn adversity into advantage. You’ll build habits of mental flexibility, emotional recovery, and self-belief. With Coach Jim and EJ’s guidance, you’ll gain the tools to handle challenges with confidence and keep progressing, no matter what comes your way.
"My son is more consistent now. After six weeks of applying the drills, his commitment
doubled — even teachers noticed the change!"
— Parent, Texas
"I used the mental checklist before finals — I was calm and focused. No nerves, just execution."
—Athlete, Philippines
Important Note for Parents
If your child is "winning too easy" now, this course teaches how to stay hungry, motivated, and prepared for higher levels where every competitor is strong. Early success can be deceptive — we'll show you how to build the mindset and habits needed for sustained excellence as the competition intensifies.
Enroll NowJoin the "Three Ups" Course + Club
Reserve your spot today and get lifetime access to every future update.
