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Hi, I'm Elna

I empower startups, founders, and freelancers with the essentials of B2B sales. Let's take your business to the next level.

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My Story

At the age of 24, after completing my Masters in Psychology and a brief stint as an intern, I seized an opportunity and co-founded a digital marketing research agency.

Initially, the excitement of launching the business was met with silence—no sales, no clients. It wasn’t the grand start I had envisioned. However, through perseverance (surviving the 2008 recession as a startup), strategic decisions, and relentless hard work, the company transformed into a multi-million dollar enterprise and was eventually sold, allowing me to retire early.

But retirement is still on hold for me. I’m passionate about using my experience—gained from starting, running, and selling a successful business—to help others thrive. My focus now is on B2B sales, a crucial area where many businesses struggle. Running a business is challenging, and it’s even tougher without strong sales. I’m here to teach you how to attract, secure, and grow your clientele. B2B sales might seem daunting, but with the right tools, principles, and a bit of resilience, you can achieve remarkable success.

Customer Feedback

"I love how executable your series is, Elna. No glamour, not magic. Just good solid principles"

Jack Smith

"Thank you for sharing your knowledge so willingly. I am learning a lot"

Jack Smith

"I am grateful for your help and willingness to assist me revive my sales pipeline"

Jack Smith

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