CS-04 · Tier 3

From 18 deals to 47 in 14 months.

Sarah Whitlock · Compass · Scottsdale, AZ


Joined

Feb 2025

Tier

Tier 3

Listing conversion

32% → 74%

Δ

+161%


— 01

The situation

Sarah was 3 years into Compass Scottsdale. Production stuck at 18 deals/yr. Working harder than anyone in the office. The plateau was costing her about $180k in foregone GCI a year.

— 02

What we found

Her listing conversion was 32% — actually above average. Her pipeline was healthy. The problem wasn't lead-flow, it was time-allocation: 14 hours a week in admin she should never have been doing.

— 03

What we did

Three Tier 3 SOPs deployed in sequence: the pre-frame, the contract-to-close OS, the 6/6/6 cadence. By month 4 she'd hired a part-time TC. By month 8 her listing conversion hit 64%. Month 14: 47 deals.

— 04

Where she is now

On track for 60+ deals in 2026. Hired her first buyer's agent in March. Renewed Growth Circle for year two.

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