CS-04 · Tier 3
From 18 deals to 47 in 14 months.
Sarah Whitlock · Compass · Scottsdale, AZ
Joined
Feb 2025
Tier
Tier 3
Listing conversion
32% → 74%
Δ
+161%
— 01
The situation
Sarah was 3 years into Compass Scottsdale. Production stuck at 18 deals/yr. Working harder than anyone in the office. The plateau was costing her about $180k in foregone GCI a year.
— 02
What we found
Her listing conversion was 32% — actually above average. Her pipeline was healthy. The problem wasn't lead-flow, it was time-allocation: 14 hours a week in admin she should never have been doing.
— 03
What we did
Three Tier 3 SOPs deployed in sequence: the pre-frame, the contract-to-close OS, the 6/6/6 cadence. By month 4 she'd hired a part-time TC. By month 8 her listing conversion hit 64%. Month 14: 47 deals.
— 04
Where she is now
On track for 60+ deals in 2026. Hired her first buyer's agent in March. Renewed Growth Circle for year two.